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Martin Jouanneau has significantly influenced the sports equipment industry as the General Manager of the French subsidiary of New Balance for 14 years, during which he propelled the brand to an unprecedented level of success and recognition in France. His career began after completing studies in Literatture, enriched by a rewarding experience as a French teacher in West Africa, adding a cultural and international dimension to his professional profile.

At New Balance, Martin started as a technical advisor before taking on the role of General Manager of the French subsidiary, where he successfully led for over a decade. His leadership was characterized by sustained growth, product innovation, and strengthening the brand in the French market. After his time at New Balance, he joined Mizuno, continuing to exert a notable influence in the sports industry.

In parallel, Martin launched the brands Bluedy and Tinnson, highlighting his commitment to design and innovation. Bluedy stands out for its unique approach to shoe design, inspired by values of harmony and unity, and by an aesthetic influenced by the blue sky and music.

Besides his achievements in the shoe industry, Martin Jouanneau has also shared his experiences and reflections through several publications. His books, "De 0 à 5 Milliards", "Afric", and "Virage", cover a range of topics from his years at New Balance to his experience in Africa, and his beginnings as a fiction writer.

Martin's career path is marked by a diversity of experiences and constant success, reflecting his ability to innovate and lead in a competitive environment, while contributing to culture and intellectual dialogue through his writings.

William Hauvette stands at the forefront of Asphalte, a pioneering brand transforming the sustainable fashion industry with its revolutionary pre-order model. Under his visionary leadership, Asphalte has not only achieved an impressive turnover of 20 million euros but has also established itself as a leader in eco-responsible fashion. This remarkable success is a testament to William's innovative approach, which introduced a sales system based entirely on pre-orders and crowdfunding. This operational model minimizes waste and costs by producing only what has been sold, thereby reducing intermediaries and promoting ethical production in Italy or Portugal.

William embodies the spirit of the modern entrepreneur—agile, resilient, and deeply committed to ethics and sustainability. He has skillfully steered Asphalte through challenging economic times while maintaining responsible business practices, showcasing exceptional leadership and strategic skills. His journey is living proof that innovation, combined with a meaningful mission, can lead to not only a successful business but also a profound and lasting influence on an entire industry.

Asphalte, under William's guidance, does not just sell clothing. The brand offers an innovative vision of fashion, where quality, durability, and accessibility harmoniously meet. William's story, marked by an ability to see beyond obstacles and transform them into opportunities, serves as inspiration and motivation for a new generation of entrepreneurs. It encourages them to pursue their passions with determination while adopting a responsible approach towards their community and the environment. William Hauvette and Asphalte brilliantly illustrate how ambition and responsibility can come together to redefine the standards of the fashion industry for the years to come.