Martin Jouanneau has significantly influenced the sports equipment industry as the General Manager of the French subsidiary of New Balance for 14 years, during which he propelled the brand to an unprecedented level of success and recognition in France. His career began after completing studies in Literatture, enriched by a rewarding experience as a French teacher in West Africa, adding a cultural and international dimension to his professional profile.
At New Balance, Martin started as a technical advisor before taking on the role of General Manager of the French subsidiary, where he successfully led for over a decade. His leadership was characterized by sustained growth, product innovation, and strengthening the brand in the French market. After his time at New Balance, he joined Mizuno, continuing to exert a notable influence in the sports industry.
In parallel, Martin launched the brands Bluedy and Tinnson, highlighting his commitment to design and innovation. Bluedy stands out for its unique approach to shoe design, inspired by values of harmony and unity, and by an aesthetic influenced by the blue sky and music.
Besides his achievements in the shoe industry, Martin Jouanneau has also shared his experiences and reflections through several publications. His books, "De 0 à 5 Milliards", "Afric", and "Virage", cover a range of topics from his years at New Balance to his experience in Africa, and his beginnings as a fiction writer.
Martin's career path is marked by a diversity of experiences and constant success, reflecting his ability to innovate and lead in a competitive environment, while contributing to culture and intellectual dialogue through his writings.
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