Julia Ménayas is the former co-founder and CMO of Helios, an eco-friendly neobank that raised €10.5 million from prominent investors (Serena, Kima, Raise, Motier, Plug and Play, and business angels from Swile, Meero, Zenly, Malt), recruited 25 team members, and directed €7+ million into energy transition projects.
Known for her ability to craft impactful narratives and launch successful campaigns, Julia played a pivotal role in building Helios’s reputation and achieving 30k+ paying clients. She also oversaw four successful product launches, while securing significant media coverage (France Culture, France Inter, France Info), enhancing the brand's authority and driving organic growth. In 2020, she was recognized as one of France’s 40 Women to Watch. As CMO, Julia designed impactful and creative campaigns to raise awareness of environmental causes, led content creation across various channels (social media, emails, website, press), and served as the company’s spokesperson in the media (TV, podcasts, newspapers), building the organization’s reputation and trust in the highly sensitive banking sector.
Currently, she offers CMO as a Service for startups and brings her expertise in defining key messages, brand positioning, and managing high-impact campaigns. She has supported multiple startups in building effective marketing strategies and implementing growth tactics.
Julia’s background includes experience as a Venture Capital Associate at Alven and Strategy Consultant at BCG, and she holds a dual degree in Corporate and Public Management from Sciences Po and HEC Paris.
Her clients appreciate her proactive approach, strategic vision, and results-driven mindset.
“Julia is a self-starter who delivers results with a unique ability to create compelling narratives and resonate with audiences,” says Clara Armand-Delille, Founder of ThirdEyeMedia.
Georges Basdevant, CEO of Captain Cause, adds, “She quickly grasps complex issues and moves into action mode with incredible energy and commitment.”
Philadelphe Knellwolf from HEC Incubator describes her as one of their “top advisors, able to challenge any business model and provide invaluable guidance.”
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